ToughGuard-Aero / About Us

Get to Know Us

Through ongoing research and development, we will continue delivering the best performing and most environmentally friendly surface protection products in the market.
Daniel Reid, Vice President, Operations

Company Bios

DANIEL REID

CEO/Owner

Born and raised in Portland, Oregon, Dan graduated with a Business – Marketing/Management degree from the University of Portland in 1986 and started a long career working in the lumber manufacturing business in North Plains, Oregon. After eight years at this company, Dan struck out on his own forming a company called Westridge Forest Products which specialized in the manufacturing and sale of specialty lumber products.

Dan was presented the opportunity to purchase the ToughGuard® company and did so in 2011. Understanding the value and the reputation of the ToughGuard® brand, Dan picked up where the previous owner left off. Dan leveraged ToughGuard®’s commitment, for producing and delivering the best surface protection products available on the market, invested in further product development for the aerospace and aviation industries by forming ToughGuard-Aero®. Dan has maintained his commitment to excellence in all he does.

Dan has three daughters (ages 25 and twins that are 23) and stays active year round with outdoor activities such as snow skiing, cycling, running, hiking, photography and hunting and fishing. Dan is also active in volunteering in a number of different community service projects and currently serves as a board member for community non-profit organizations.

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